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The ViQ ® - key to the unconscious personality

Visually uncover the foundation of human behavior

Up to 95 percent of all decisions that people make are made in the unconscious (System I).

It is unconscious knowledge that guides us humans like an autopilot. It lets us intuitively find something beautiful or ugly, accept or reject something.


These processes, which are so fundamental to human decision-making behavior, are neuropsychologically implicit and can therefore only be measured using an implicit test.

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The personality decides

The decisive factor is the person's personality, because it is their strongest filter of perception.

In more than 17 years of research, the team around founding partner Prof. Dr. David Scheffer developed our ViQ ® test, which is language-independent and can therefore be used internationally and across cultures.

The foundation stone for the ViQ® was laid in the 1990s at the Helmut Schmidt University in Hamburg. Since then, our instrument has been continuously developed, refined and modernized.

Today it is considered to be one of the most valid measuring instruments for personality worldwide.

meteor 16 runs the test fail-safe and with the highest level of security and availability in three data center locations in Switzerland in compliance with the European General Data Protection Regulation (GDPR).
The server company commissioned by us is ISO 27001 and ISO 9001 certified.

The ViQ® is a personality test based on visual perception

The test consists of simple illustrations that can be grasped and interpreted in many ways.
The different interpretations show how a person perceives the world and assigns meaning and meaning to what has been recorded. The individual image of the world that arises in this way influences the way in which a person relates to the world. So there is an essential connection between perception and behavioral patterns. The ViQ® combines visual perception with the typology of CG Jung, which distinguishes people according to these behavioral patterns. By measuring differences in perception and assessing visual signals, a direct assignment to personality types is possible

The entertaining five-minute ViQ ® test, which cannot be manipulated, provides a wealth of insights into the unconscious, i.e. neuropsychologically implicit motives and behavior of people.

The revolutionary approach: a survey without questions

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From science to practice

Prof. Dr. David Scheffer, founding partner and Chief Scientific Officer of meteor 16 - as well as a student
Prof. Julius Kuhls - developed the Visual Questionnaire (ViQ) with his teams in 17 years of research.

The ViQ® is the only currently validated visual personality test worldwide.
Thus, it is also the only test that can precisely and scientifically proven to measure the dominant subconscious personality structure of people. It is the basis - because only with the ViQ® can one measure in depth and understand how people perceive and act individually.

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We are what we see

Why can only a visual test measure the unconscious part of the personality that determines up to 95 percent perception and action?

Two thirds of the stimuli that a person perceives reach the brain via the visual systems. The eye is thus the sensory organ that delivers by far the largest amount of data to the brain. Most of it stays in the subconscious. That is why pictures have a more immediate and direct effect than language; we dream in pictures. (With his theses on the interpretation of dreams, Sigmund Freud already wrote about the great importance of images for the subconscious.)

When language comes into play, consciousness takes effect. Only a visual, pictorial test can therefore reproduce the subconscious unadulterated. In conventional language tests, it is primarily a person's self-image that is called up. B. can be influenced by wishful thinking and societal expectations.

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The subconscious

The knowledge of the great importance of the subconscious goes back to Sigmund Freud. One of his students, Carl Gustav Jung, was the first to research and define the various personality systems from his practice as a psychoanalyst. The names we still use today go back to him. Two generations later, Prof. Julius Kuhl, one of the most renowned contemporary German psychologists, took Jung's concept and developed a differentiated theory of how these systems interact to control our perception and action.

Currently, Nobel laureate Daniel Kahnemann dealt in his bestseller “Fast thinking, slow thinking” with the importance of the intuitively working brain spheres (“System 1”) compared to the rationally working (“System 2”) - and confirmed the impressive dominance of the subconscious human perception, decision-making and action.

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What distinguishes the ViQ® from questionnaires and other tests

Most of the methods used to date for collecting personality profiles ask about a person's self-concept. However, the control mechanisms on which the “personality” construct is based are not accessible to conscious self-analysis. With the self-concept, people create a picture of themselves that corresponds to how they want to see themselves. Often it is falsified in the direction of social desirability, but sometimes it is also overly critical. In short: when people are asked about themselves, they often say more about themselves than we can know.

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What does the ViQ® measure?

On the basis of CG Jung's type theory, the ViQ® measures the two emotional systems (motifs) “Need for stimulation” (Jung: E / I) and “Need for security” (Jung: J / P), as well as the four cognitive systems “Specific information processing” (Jung: S), “Automatic information processing” (Jung: N), “Objectiv Classification” (Jung; T) and “Personal Classification” (Jung; F).

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