Action-oriented insights & increased relevance
The basis for successful marketing and personnel management
Image by Joe Yates

The NeuroIPS® process

In the overwhelming variety of offers in the industrialized world, people inevitably switch to autopilot when making decisions and buying. This can be highly effective with the help of NeuroIPS®, as it can be specifically stimulated with measurable knowledge of individual needs. This creates a pleasant shopping experience.

It is not only easier for people to decide on the product that they unconsciously perceive to be suitable, the purchase process even feels pleasant or pleasurable because the appropriate service to needs is perceived as rewarding.

With our Neuro IPS® -Insights we can provide targeted advice on all levels of communication - image, language, content, tonality, haptics, usability, POS, etc. - so that they can be optimally adapted to the perception and decision-making preferences of your target groups.


Four personality fields and
16 personality types

NeuroIPS® stands for neurological implicit, i.e. unconscious personality systems

Personality in four archetypes
and 16 types

The six dimensions

The preferences of the brain systems that make up personality can be characterized by six dimensions. Based on the tried and tested categories of CG Jung, we also differentiate them with the terms extraversion and introversion, sensing and intuition, thinking and feeling, judging and percieving.

Extroversion & Introversion ...

... together form a dimension. It provides information on whether you get your drive energy mainly from the outside (extra) or from the inside (intro). Extraverts need and like external stimuli, they feel alive when something is going on or their brain can process exciting information. Introverts sometimes feel more comfortable alone, they like to indulge their own thoughts and can draw their energy from within themselves.

Sensing & intuition ...

... are the two dimensions that are located as simple system levels in the back of the brain. They explain how a person perceives the world: predominantly sensual, i.e. concrete and realistic, with a sense of details and inconsistencies, or intuitive, with a preference for patterns, the abstract, the conceptual and for possibilities. Sensing types tend to be thorough and precise, they like to get from the detail to the whole. Intuitive ones, on the other hand, unconsciously filter their perception according to patterns - from large to small. They are usually faster and more action-oriented. Sensing and intuition are the simple system levels of personality. They are located in the back of the brain.

Thinking & Feeling ...

... are the two dimensions that designate the complex system levels in the front area of ​​the brain, in which consciousness is also located. People who prefer thinking make more decisions based on analytical, logical criteria. Your way of thinking is linear. You like to judge rationally and objectively. People who have feeling as the dominant characteristic decide more in the context of personal values, from their life experience, according to “gut feeling”. The mindset is holistic - they incorporate feelings into their assessment.

Judging & Perceiving ...

... in turn form a dimension that describes the way in which one approaches life. Judging types prefer rules and structure. You like to have things under control, are decisive and result-oriented. They tend to be unsettled by ambiguity and ambiguity. Percieving types like and look for opportunities. You are process-oriented, flexible and adaptable. They prefer independence and sometimes change direction at a gallop.

The dimensions form a total of 16 NeuroIPS® types

With the ViQ®, the characteristics of the six dimensions of a personality can be measured and displayed on a scale. The respective dominant, i.e. more pronounced scale, provides the letter for a combination of four, which, as a whole, paints a personality picture.

For example, if a person is more extraverted than introverted, the first letter of their NeuroIPS® personality is E. If the intuition scale is more pronounced than the sensing scale, the second letter is N. If they are more thinking than feeling-oriented, the third letter is a T; If percieving then dominates over judging, it is an "ENTP" overall.

Four by four combinations of dimensions result in 16 personality types.
They are located on the NeuroIPS® Map according to their need for information and order.

NeuroIPS®_IPS Modell_dimension-grafik